Le ngxabano yenye yeengxabano ezenziwe kwincwadi entsha ngumlobi uW. David Marks, Isimo kunye neNkcubeko.Ababukeli befashoni banokulazi igama likaMarx kumsebenzi wakhe wangaphambili, i-Ametora, echaza indlela iJapan eyathatha ngayo isimbo saseMelika kwaye yarhweba ngayo.Umsebenzi wakhe omtsha utyhila into ayibiza ngokuba "yimfihlelo enkulu yenkcubeko" - ngokusisiseko kutheni abantu bekhetha izenzo ezithile kunye ne-quirks ngaphandle kwesizathu.
Kambe ke, ulwazelelelo olusebenzisekayo okanye izigwebo zomgangatho zidla ngokuba zizingxengxezo esizisebenzisayo ukuthethelela ukusabela kwethu kwiindlela ezintsha okanye iimpawu zemo.Abathengi banokuzixelela ukuba izixhobo kunye nobugcisa bengxowa ye-Birkin yinto yesibini, nangona ingasebenzi kakuhle ekuphatheni izinto kuneengxowa ezinokuthengwa ngeqhekeza leendleko.Izibheno zobuhle okanye ukunyaniseka kungasetyenziselwa njengesizathu sokuhamba kwiilapels ezibanzi ukuya kwi-skinny okanye i-baggy jeans, apho singenayo injongo yokwenene yokusebenza.
Ukuziphatha okunjalo akukho kuphela kuluntu lwabathengi banamhlanje.Ukutyhubela iminyaka, izizwe ezikwanti ziye zatshintsha iinwele zazo ngaphandle kokubhalisa kwi-GQ,” uMarx wabhala kwisahluko somjikelo wefashoni.Sinokuthi iintsingiselo zidala imboni yefashoni, kwaye hayi ngokuphambeneyo.
Embindini wale misebenzi yenkcubeko, ngokukaMarx, ngumnqweno wethu wewonga kunye nokukwazi kwethu ukuqhayisa ngayo.Isimboli sesimo esisebenzayo sifuna isixa esithile seendleko ukuze siyenze ibe yodwa, nokuba lixabiso layo lokwenyani (Birkins kwakhona) okanye ngokulula uqikelelo lolwazi malunga nalo olunokuqondwa kuphela ngabo banolo lwazi, olufana neleyibhile yaseJapan engacacanga.
Nangona kunjalo, i-Intanethi iyatshintsha indlela iibrendi, iimveliso, nayo yonke enye into eyenza ixabiso lesimo.Ngokufika kosasazo oluninzi kunye nemveliso enkulu kwinkulungwane eyadlulayo, inkunzi yenkcubeko efana nolwazi lwangaphakathi inokuba ibaluleke ngakumbi kunokubonakaliswa okuthe ngqo kobutyebi, njengoko inokubonisa iwonga kwaye ikhuthaze ukulinganisa.Kodwa namhlanje unokufikelela ngokukhawuleza phantse kulo naluphi na ulwazi okanye umxholo onokuthi ucinge, othe waba negalelo kuhlobo "lwenkcubeko yokudodobala", uMarx wathi akukho nto ibonakala inokuzingisa, nokuba, nokuba kunjalo, inkcubeko ayibonakali ngathi. uya kuqhubela phambili.Oku kunceda ukucacisa i-retro craze eyenza ukuba ifashoni yanamhlanje ibonakale njengomdlalo wexesha elidlulileyo kunexesha elaziwayo kwimbali yefashoni.
“Uninzi lwale ncwadi luvela ekucingeni ngento engalunganga ngenkcubeko ngoku kwaye ndiqonde ukuba ekuphela kwendlela endinokuyichaza ngayo, okokuqala, ukuba ndinohlobo oluthile lwethiyori malunga nendlela inkcubeko esebenza ngayo, okanye ubuncinci uqikelelo.kwaye zeziphi iinqobo zenkcubeko, ”utshilo uMarx kudliwanondlebe.
I-BoF ixoxa kunye namanqaku ukuba i-Intanethi itshintsha njani ukubonakaliswa kombuso, impembelelo yayo kwinkcubeko, ii-NFTs, kunye nexabiso lobugcisa kwi-digital age.
Kwinkulungwane yama-20, ulwazi kunye nokufikelela kwiimveliso ziye zaba ziindleko zokubonisa.I-Intanethi yaba yeyokuqala ukwaphula imiqobo yolwazi.Yonke into inokufumaneka lula kwi-Intanethi.Emva koko [ichaphazele] ukuhanjiswa kunye nokufikelela kwimveliso.
Nangeminyaka yoo-1990, ndadliwano-ndlebe kwiNew York Times ngenqaku elimalunga neNkawu yokuhlamba kuba abantu babezama ukuthenga iNkawu yokuhlamba eNew York.Kuyinto engenakwenzeka ngakumbi okanye ngaphantsi, ngenxa yokuba kufuneka uye eJapan, ekungekho mntu wayeyenza ngelo xesha, okanye kufuneka uye kwivenkile eNew York, apho ngamanye amaxesha unayo, okanye kufuneka uye eLondon, ivenkile apho akhoyo..Kuko konke.Ke ngokundwendwela iNkawu yokuhlambela ineendleko eziphezulu kakhulu zokubonisa, nto leyo eyenza ibe luphawu olukhulu lomahluko we-elite, kwaye abantu bacinga ukuba intle kakhulu kuba incinci kakhulu.
Akukho nto namhlanje ongenakuyithenga kwaye uyizise kuwe nanini na, naphi na.Unokuvuka phakathi kobusuku kwaye ulandele.Kodwa okona kubalulekileyo, yonke into kukukopa.Ukuba ufuna into ethile kwisitayile esithile osibonayo kumgaqo weenqwelo-moya, ungayifumana ngoku.Ngaloo ndlela, akukho zithintelo kulwazi kwaye akukho zithintelo kwiimveliso.
Uyenza icace kwincwadi ukuba awuyithathi le nkqubo njengento engathathi hlangothi.Eneneni kubi.Oku kwenza inkcubeko ikruquke, kuba umqondiso wokuqala lixabiso ledola, hayi nayiphi na inkunzi yenkcubeko.
ndiyayithanda lento.Andazi noba ukhe wayibona na le vidiyo, kodwa kukho iivideo zabantu abajikeleza LA bebuza abantu ngempahla zabo.Xa bejonga ingubo nganye, abathethi ngophawu, bathetha kuphela ngexabiso.Ndayibona ndaza ndathi, “Wowu, lelinye ihlabathi,” ingakumbi ekubeni kwisizukulwana sam uneentloni kakhulu ukuthetha ngeendleko okanye uzame ukulijongela phantsi.
Ikomkhulu lenkcubeko libe ligama elimdaka.Emva kokuba [isazi ngentlalontle] uPierre Bourdieu ebhale ngakumbi ukuba ukuxatyiswa kobugcisa obuntsonkothileyo buyimbonakaliso yomgangatho wodidi yaye wonk’ ubani uqalisa ukuqonda, kwabakho ukungavisisani okucacileyo: “Sifanele sihlolisise ngenyameko ngakumbi.Ubugcisa, ukusuka phezulu ukuya phantsi.ukuze ukuxatyiswa kobugcisa kungabi yindlela nje yokuvelisa izakhiwo zeklasi.”Inkcubeko ephantsi iluncedo kanye njengenkcubeko ephezulu.Kodwa into azama ukuyenza kukuphelisa inkunzi yenkcubeko njengendlela yokungabandakanyi.Ityhala [imiqondiso yesimo] emva kwinkunzi yezoqoqosho, endingacingi ukuba yinjongo yakhe nabani na.Yimpembelelo yenkqubo nje yolu tshintsho.
Ingxoxo yam ayikokuba “kufuneka sibuyise inkunzi yenkcubeko yabantu abakumgangatho ophezulu njengendlela yokucalula abantu abangafundanga.”Kufuneka nje kubekho uhlobo oluthile lomvuzo wento endiyibiza ngokuba luphawu oluntsonkothileyo, nto leyo ethetha ukuba nzulu ngokwenene, umdla, uphononongo oluntsonkothileyo lwenkcubeko ngaphandle kokubonwa njengonobuqhophololo, ogxekayo, kunye nokuchasa abantu basemzini.Endaweni yoko, qonda ukuba kolu tshintsho luqhubela phambili yonke inkqubo yendalo yenkcubeko.
Kwifashoni, ngakumbi, ngaba ubugcisa bulahlekelwa lixabiso kwiminyaka yobudala be-intanethi kuba unokuthi luluphawu oluntsonkothileyo?
Ndicinga ukuba kungenye indlela.Ndicinga ukuba umsebenzi wezandla ubuyile.Ekubeni yonke into ikhona, ukuphumelela yindlela yokubuyela ekunqongopheni kunye nokunqaba.Kwangaxeshanye, ekubeni yonke into ingaphezulu okanye incinci eyenziwe ngoomatshini, ukubaliswa kwamabali kophawu kuba nzima ngakumbi.Iimveliso kufuneka zibuyele kubugcisa ukuze zenze ibali elithethelela ixabiso leprimiyamu.
Ngokucacileyo, kukho iintlobo ezahlukeneyo zeempawu zesimo eziqhubekayo kwinethiwekhi.Ii-NFTs zifumene indlela yokudala ukunqongophala kwempahla yedijithali ngokuvumela abantu ukuba babonise ubunini bento efana nejpeg.Ubona ezinye iingqokelela ze-NFT, ezinje ngeBored Ape Yacht Club, ziqala zibe ziisimboli zesimo kuluntu lwe-crypto kwaye emva koko ziye zidume ngakumbi.Ngaba oku kuthetha ukuba umqondiso usahamba ngendlela efanayo, kodwa sikwinkqubo nje yokufumana iindlela ezintsha zokubonisa kunye nomqondiso njengoko inkcubeko eninzi yenziwa kwi-intanethi?
Ndiyakholwa ukuba zizisimboli zesimo.Ndicinga nje ukuba ziisimboli zesimo esibuthathaka kuba iisimboli zesimo zifuna izinto ezintathu.Bafuna iindleko zokubonisa: kufuneka kubekho into eyenza kube nzima ukuzifumana.Banayo.Ziyabiza okanye zisenokuba zinqabile.Kusenzima kakhulu ukufumana enye.Kodwa abanazo ezinye izinto ezimbini ezinophawu lwesimo esilungileyo, eyi-alibi - akukho sizathu sokuthenga enye ngaphandle koqikelelo lwemali okanye ufuna ukuthenga isimboli.Emva koko akanalo unxibelelwano namaqela asele ekhona aphezulu.Iinkawu ezikruqulayo zasondela xa uMadonna, uStephen Curry kunye nabanye baba bantu badumileyo baqalisa ukuzithenga nokuzifaka kwiifoto zabo zeprofayile.
Kodwa into ephambili kwiisimboli zesimo kukuba kufuneka kubekho iintsalela zokuziphatha.Kufuneka babe nomsebenzi othile onokuthi ube yinxalenye yendalo yokuphila kwabantu eya kubenza bangabi yinto nje eyolisayo, kodwa babe yinxalenye yokwenyani yendlela yokuphila yabantu kunye nomnqweno wabanye.
Kubonakala ngathi sihlala sinesizukulwana esitsha esifuna ukwahluka kwaye silwe ngokuchasene nesizukulwana esidala.Ngaba abazenzi eyabo inkunzi yenkcubeko kunye neempawu zesimo?Ngaba itshintsha nantoni na?
Ukuba uhlala kwi-Intanethi kwaye uhlala kwi-TikTok, kuya kufuneka uyazi i-syntax yeqonga yonke imihla, kuba kuya kufuneka wazi ukuba zeziphi ii-memes ezihamba phambili, zeziphi iziqhulo ezikuzo kwaye ezingekhoyo.Lonke ulwazi lusekelwe, kwaye ndivakalelwa kukuba kulapho amandla amaninzi aya khona.Andiziva ngathi amandla aya ekudaleni uhlobo olutsha lomculo olusigxothayo, ukwenza iindlela ezintsha zokunxiba ezisigxothayo.Awuboni nje kubantu abatsha.
Kodwa ngeTikTok, ndicinga ukuba benza umxholo wevidiyo ocekisekayo kakhulu kubantu abadala kuba uninzi lwabantu abadala bathatha iTikTok bathi, "Ndiphumile."yenzelwe abantu abadala kuba inowona mgangatho umbi, uphantsi wencasa kwividiyo ye-15 yesibini.Akunyanzelekanga ukuba ube ngumsebenzi wobugcisa.Ngoko ke, kukho umahluko phakathi kolutsha.Asiyondawo esiyiqhelileyo, oko kukuthi ukuntsokotha okungokomfuziselo okanye ukuntsokotha kobugcisa.
Ndicinga ukuba enye yezinto uninzi lwethu oluyivileyo kule minyaka idlulileyo kukuba iindlela zefashoni azisasebenzi njengakuqala.Kuba yonke into ibonakala kwangoko kwaye ifikeleleka kumgaqo weenqwelomoya okanye kwiTikTok, ziyavela kwaye zichithakale ngokukhawuleza kangangokuba zimbalwa, ukuba zikhona, iindlela ezahlukileyo kulo nyaka.Ukuba yonke into ibikhona kwi-Intanethi ngemizuzu eyi-15 kuphela, ngaba bekukho into enokuphuhlisa ixabiso lembali othethe ngalo kwincwadi kwizizukulwana ezizayo?
Iimfashini zefashoni azikho malunga nokwamkelwa okanye ukuthenga kuphela, kodwa malunga nabantu abazibandakanya kubuni babo ngeendlela abacinga ukuba ziyinyani.Ngexesha elifutshane kangaka lexesha phakathi kokubonakala kwengcamango kwaye xa isasazeka okanye enokuthi isasazeke kuluntu, abantu abanalo ixesha lokuyamkela kwaye bayenze ibe yinxalenye yesazisi sabo.Ngaphandle kwayo, ayibonakali njengesiqhelo sentlalo, ke ufumana le ntshukumo yemicroscopic.Unokubabiza ngokuba yi-nanotrends.Ngenkcubeko, imeko inqabile ngakumbi.
Kodwa uyaphambuka kwizinto ezithile ekuhambeni kwexesha.Asisekho kwimowudi yejean ezibhityileyo.Nokuba yonke into ihamba kakuhle, ukuba ujonga ijean ebhityileyo, usacinga ukuba incinci.I-Chinos ye-baggy ye-J.Crew inomdla kum kuba ukuba ukhangele i-Popeye iminyaka emine edlulileyo, unokubona ukuba bane-silhouette enkulu kakhulu.Konke kuvela kule stylist, Akio Hasegawa.Ngokucacileyo usabela kwinto yokuba izinto zehle kakhulu eThom Browne, kodwa ngamadoda kuphela aqala ukunxiba iimpahla eziwafanelayo.Kodwa ngokukhawuleza oku kwenzeka, umnyango we-silhouette enkulu uyavuleka.
Ke ukutsho ukuba akukho mkhwa, andiqondi ukuba yinyani.Inyaniso yokuba sisuka kwizinto ezifihlakeleyo ukuya kwenkulu kuyo yonke into yinto eqhelekileyo.Yinto nje endala kakhulu, ehamba kancinci kancinci, ayiyonto eyomeleleyo, equka yonke into esiyibonayo kwinkulungwane yama-20 eyadlulayo.
© 2021 Ifashoni yoShishino.Onke Amalungelo Agciniwe. Ngolwazi oluthe kratya funda iMigqaliselo neMiqathango yethu Ngolwazi oluthe kratya funda iMigqaliselo neMiqathango yethuNgolwazi oluthe vetshe, nceda ubone iMigqaliselo neMiqathango yethu.Ngolwazi oluthe kratya, nceda ubone imigaqo nemiqathango yethu.
Ixesha lokuposa: Oct-19-2022